Gramovox Floating Record

To reach a broader audience with its one-of-a-kind vertical turntable, Gramovox needed to position The Floating Record as an all-in-one solution that meets the needs of everyone from casual listeners to vinyl enthusiasts.

Gramovox isolated affinity groups from those who had previously expressed an interest in The Floating Record. By further defining the role each group's passion plays in its members' lives, I was able to draft targeted copy that demonstrated how The Floating Record complements or meets their unique needs.

Results

The targeted creative helped to drive an average 0.60% click-through-rate, which exceeds Gramovox's benchmark of 0.30%, and also generated conversions within the first week.