Kraft Singles

Kraft Singles is the No. 1 selling sliced cheese in Canada. So, to launch Kraft Singles BOLD Slices, sporting a thicker cut and new, bold flavors, Kraft wanted a bold idea.

Getting satisfied customers to try Kraft Singles BOLD slices required not just giving them an excuse to indulge, but also an impulse to buck tradition and boldly indulge in a way they haven't before. My concept of “Be Bold, Not Bland” gives Kraft's fans a license to unleash their bolder side and reward themselves with a new Kraft Singles flavor that is as bold as them.

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