Membership Moves Medicine

Membership in the American Medical Association (AMA) had been on the decline, even though the AMA’s work was more impactful than ever before. After interviewing members and non-members alike, one piece of feedback consistently stood out: physicians simply weren’t aware of all the great work the AMA was doing.

So, the AMA created a new campaign called Membership Moves Medicine to showcase the lasting impact an AMA membership has on medicine. I helped to bring this campaign to life across our direct marketing channels to inspire physicians to join the AMA and leave their mark on medicine.

Social ads

Direct Mail

results

The year the campaign launched saw a 3.4% increase in membership, largely driven by direct and digital channels, which resulted in the largest total number of AMA members in more than a decade.