Nando's Peri-peri

Despite there being a number of Nando’s PERi-PERi restaurants in Canada, most Canadians have yet to fall in love with its unforgettable chicken. To capture their attention, Nando’s needed a big idea and a creative platform that would convince Canadians to break their routines and introduce them to the best chicken in the world.

I developed a creative platform around the idea of A Vida PERi-PERi (i.e. The PERi-PERi life). A Vida PERi-PERi aims to inspire everyone to embrace the unforgettable flavor of their best self and step outside of the familiar. In doing so, they might just try the best chicken they’ve ever had.

Transit ads

Transit Ad 1
Transit Ad 1B
Transit Ad 2
Transit Ad 2B

social ads

Social Ad 1
Social Ad 2

table topics

 

Table topics, from wacky to thoughtful, help make a meal at Nando's more memorable

 

concept

results

Nando's selected "A Vida PERi-PERi" as the first-place winner of the responses to its creative brief issued on Crowdiate.