National dairy council

National Dairy Council has long been a trusted resource for health and wellness professionals. However, over the years, its website and online thought leadership platform had become outdated, which risked alienating new health professionals and undermining the organization's credibility.

To combat this, we transformed NationalDairyCouncil.org into a modern website that reflects the organization's innovative thinking, while crafting a narrative that still pays homage to its 100-year-old history.

Results

A year after the new NationalDairyCouncil.org launched, session duration is up 27%. Additionally, the site's bounce rate is down 25%, and the number of pages people visit per session has increased by 21%.