the gertrude threshold

In a sea of seemingly countless competitors, including bestselling writers, how can a brand new indie author even hope to be seen, let alone stand out? Finding, reaching, and engaging readers of the emerging genre of climate-fiction was essential.

Through a combination of sophisticated targeting on Facebook and distinctive creative for the platform, I was able to attract the attention of potential readers for my novel The Gertrude Threshold.

Social Ads

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cover jacket

Cover Jacket

Results

The Facebook ads resulted in a 2% - 3% conversion rate – right within the standard for e-commerce – and since 2014, The Gertrude Threshold has been downloaded or purchased more than 1,000 times.