Welcome to the AMA

With its new Membership Moves Medicine campaign, the American Medical Association (AMA) was more clearly showing the lasting impact membership has on medicine—and physicians took notice.

From the moment new members joined, the AMA also wanted to start inspiring them to get engaged with the work that initially motivated them to join.

I helped reimagine the new member welcome experience to incorporate the Membership Moves Medicine campaign and bring to life all the exclusive benefits, opportunities, and advantages of membership.

Membership Card

Direct mail

Email Campaign

results

The average click through rate of the entire welcome campaign was 1.2% higher than our benchmark, and our highest performing emails of the campaign were more than 3.5% higher.