Robin at the AAOS Annual Meeting
Robin is a revolutionary virtual scribing service that removes the burden of administrative documentation from orthopedists. However, most orthopedists still don’t know about Robin. In 2022, we set out to change that, starting with the largest conference for orthopedists, the American Association of Orthopedic Surgeons (AAOS) Annual Meeting.
To stand out among the thousands of attendees and hundreds of exhibitors, we created a comprehensive campaign that had people seeing Robin wherever they were, even on their walk from the train stop to the show.
Out of Home
Display
bag insert
Trifold brochure
Cocktail reception placemat
Presentation
I developed a 20-minute presentation for our chief medical officer about three technology trends that are transforming the exam room experience for orthopedists. (Full presentation available upon request).
Results
In the two weeks after the conference, we received more leads from the AAOS Annual Meeting than all our other marketing efforts combined.
This success also prompted a broader reprioritization of our marketing efforts, and we decided to double the amount of conferences we would be attending in 2022.