Robin Podcast Ads

Robin specializes in supporting orthopedic physicians. However, reaching this targeted group in a cost-efficient, yet captivating, environment can be a challenge. 

Podcasts presented a unique opportunity to reach our exact audience in a place where they’re highly engaged and we had the chance to say more about Robin than we ever could in any search or social ad.

Script 1

“You go into clinic every day to practice at the top of your license and provide the best care to your patients. Yet four out of five orthopedists say that note-taking is interfering with patient care. Robin is here to change that. Robin provides ambient virtual scribing that’s designed exclusively for orthopedics. Its Robin Assistant device ambiently captures your visits, so you can focus on patients and Robin virtual scribes can deliver more complete clinical notes and codes to your EHR. Visit robin.co/oep. That’s robin.co/oep to learn more.”

Script 2

“If you’re still using dictation or scribe services to do your clinical documentation, it’s time for you to meet Robin. Robin develops all the notes and codes for your patient visits behind the scenes, so you can truly focus on patient care. Robin’s documentation is also more complete thanks to its one-of-a-kind smart assistant device. With Robin, you even get protection for your whole practice, including medical liability defense and audit support. Robin is the only documentation solution tailored for orthopedists. It’s also the most affordable. Visit robin.co/orthobullets to learn more. That’s robin.co/orthobullets.”

Script 3

“Nearly three out of four doctors say practicing today is more risky than it was just five years ago. Between claims of medical malpractice, audits and insurance denials, they’re facing pressures across their entire practice. Robin is here to help. Robin has reimagined the medical note to protect your practice in new ways and save you time. With Robin, you only document the clinical issues you care about, and we deliver comprehensive administrative documentation that includes justified medical coding, medical liability defense, audit protection and more. Visit robin.co/JOSPT to learn more. That’s R-O-B-I-N.co/JOSPT.”

Results

After our initial run, podcast ads immediately became not only one of our top sources for new leads, but they also boasted the lowest cost per lead out of all our marketing efforts.