Relaunching robin.co
As a growing healthtech startup, Robin is always evolving. After a year of incremental updates, its website no longer spoke to Robin’s unique position in the marketplace, diverse value propositions, and primary customers in the best way possible. So, our team set out to relaunch the website to both better tell Robin’s story and boost overall engagement and conversion.
homepage
how robin works
About us
Results
The new website launched in Q3 of 2022, and after just a few months, we saw a significant improvement in our KPIs. By the end of 2022, website browsing time was up 24% (from 55 sec. to 1.09 min.) and the number of pages viewed per visit was up 50% (from 1.6 to 2.4).
Additionally, the more engaging website played a major role in helping us double the number of meetings prospects scheduled with our sales team in 2022.